We all know that Christmas is a time for celebration and happiness. I think this year more than ever, people need to feel this positivity as it has been one of the most challenging years of our lives. So, now is the right time to create a magical experience for your customers! We all know that Christmas Marketing Holiday Season is almost here, so make sure you are ready!
With that in mind, I am going to share three last minute ideas you can utilize in your eCommerce shop in order to boost your online sales during the Christmas season.
1. Host festive contests and giveaways
An advent calendar style campaign can help you with creating some special Christmas excitement among your customers. It is a great way to make the most of the Christmas spirit and create a buzz amongst your customers.Furthermore, this is also a great idea for your Christmas Marketing Holiday Season.
How can you implement the advent calendar in your eCommerce shop?
Why not award customers´ purchases by giving them a gift? Behind each of the advent calendar doors you can integrate different gifts. Once a customer has bought something in your shop, give her the option to open an advent calendar door and see what kind of gift is waiting for her behind the door.
If you cannot afford a free gift you can still use an advent calendar. You can use a similar approach by just replacing the gift with some discounted products. For example: behind each of the doors give customers a different product which has a special price.
The advent calendar is a great way to engage with your customers. Customers’ curiosity will increase and there is a higher chance you will see your customers returning to your shop every day until Christmas to check what is behind each advent calendar door.
2. Christmas Makeover
A stylistic change to your website for the Christmas Marketing Holiday Season will not only reflect the festive season but also inspire your customers with your virtual Christmas charm. So, how can you make sure your website makeover mirrors the Christmas spirit?
Make sure you promote Christmas on your Homepage. Simply put a homepage banner which will either promote some of your special Christmas offers (e.g. advent calendar) or just promote the Christmas season.
Create a special Christmas Landing Page. This can help you with targeting holiday shoppers. Depending on the products you offer in your eCommerce shop you can utilize this page for different purposes.
The page itself can either serve as a page where you promote a Christmas gift idea and offer customers gift boxes or you can promote products with a Christmas theme or even products which are discounted.
Customize the product descriptions so they reflect the Christmas season, where appropriate of course. The tweaked product description can help you push the seasonal message.
Also, if you have the possibility to adopt the product images by adding a Christmas visual sparkle this can help you to keep your Christmas message in sync across different elements on the website.
Finally, don’t forget to customize your Christmas message across different marketing channels (e.g. email, push notifications, etc.) as well as campaigns.
3. Gift Bundle and wrap up option
It doesn’t really matter what kind of products you sell in your eCommerce shop as I am sure you will always have the chance to bundle products. By creating a special Christmas bundle offering you make it easier for your customers to buy a gift for their loved ones.
Once you create a Gift Bundle don’t forget to offer a Christmas wrapping option. The reason why customers like this service is simple – it saves your customer time. Many customers hate buying wrapping paper, greeting cards etc. and would prefer to see someone else does this for them. So, why not offer customers what they want/need?
However, if you offer a wrapping option to your customers you need to make sure your customers’ trust in you is not misplaced. You need to be aware that your customers are giving you responsibility and trust to deliver a beautifully wrapped gift, hence don’t let them down.
So, these are some of the ideas for making the Christmas holiday season more magical in your eCommerce shop.