A week ago, I got an email from a shop I regularly buy from about their new jeans collection. While you are probably thinking there is nothing unusual about that, I must say there was something, which actually amazed me :). And [...]
I know what you must be thinking “WHAT THE HELL”?” It’s OK, I don’t blame you. It sounds so contradictory, doesn’t it? How could caring less mean you will perform at your best? Caring less is irresponsible and someone who is responsible [...]
As an eCommerce shop owner, you are probably champing at the bit to offer your undoubtedly excellent products to your potential customers. However, you most likely also know that in order to have a successful online store, you need to invest in [...]
How many times have you just rolled out of bed and gone through your day without any real direction or intent? The reality is that for most people, mornings can be a very busy and stressful time. This is especially so for [...]
How to choose KPIs for your eCommerce shop and how to measure the success of your eCommerce shop Key Performance Indicators (KPI) are crucial when considering the success of the online business. Identifying and monitoring the key KPIs is essential. Particularly, in [...]
How you structure your eCommerce product page often determines whether visitors will purchase the product in your online shop. The product page usually consists of a few different elements (e.g. – product description, product photos/videos, product reviews, product pricing). In my [...]
Do you have an amazing website, great prices and high-quality products? Yet despite all the efforts you put in your website you noticed that you have a very high checkout abandonment rate? Typically, higher abandonment rate indicate there are most probably [...]
The reason I decided to write about corporate politics is actually very simple: I am both angry and disappointed at seeing very talented women leaving their jobs because they are fed up with corporate politics. Recently, I had two good friends who [...]
How can we increase traffic to an online shop? This is a question that never gets old. And we all know that this is only half the battle. Once visitors visit your online shop, we need to convert them to buyers. [...]
There has already been so much written about the topic of feedback. In fact, there seems to be a constant debate. How feedback should be given, received and how often it should be given etc. So, instead of writing about the different [...]
