Just think for a second of Brick-and-mortar retailers. It's clear they understand the importance of personalization. Furthermore, you will often see them using tactics like salesperson interactions and sensory enhancements to create a personalized shopping experience. The reason they invest so much [...]
The new digital reality serves us with an abundance of data. In an online world, data about consumer behavior is probably one of the most important assets to have. While it is true that online companies have all sorts of data at [...]
Up-selling is a valuable strategy when it comes to leveraging the existing customer base to increase eCommerce sales. However, often when the goal is to increase sales, the starting conversation is about acquiring more new customers. While there is some doubt that [...]
A week ago, I got an email from a shop I regularly buy from about their new jeans collection. While you are probably thinking there is nothing unusual about that, I must say there was something, which actually amazed me :). And [...]
As an eCommerce shop owner, you are probably champing at the bit to offer your undoubtedly excellent products to your potential customers. However, you most likely also know that in order to have a successful online store, you need to invest in [...]
How to choose KPIs for your eCommerce shop and how to measure the success of your eCommerce shop Key Performance Indicators (KPI) are crucial when considering the success of the online business. Identifying and monitoring the key KPIs is essential. Particularly, in [...]
How you structure your eCommerce product page often determines whether visitors will purchase the product in your online shop. The product page usually consists of a few different elements (e.g. – product description, product photos/videos, product reviews, product pricing). In my [...]
Do you have an amazing website, great prices and high-quality products? Yet despite all the efforts you put in your website you noticed that you have a very high checkout abandonment rate? Typically, higher abandonment rate indicate there are most probably [...]
How can we increase traffic to an online shop? This is a question that never gets old. And we all know that this is only half the battle. Once visitors visit your online shop, we need to convert them to buyers. [...]
Do you have our loyalty card? I’m sure you’ve been asked this question before. And I bet we all know at least one person who has every possible loyalty cards under the sun. I am always amazed at how many loyalty cards my [...]
