How can we increase traffic to an online shop? This is a question that never gets old. And we all know that this is only half the battle. Once visitors visit your online shop, we need to convert them to buyers. [...]

Do you have our loyalty card? I’m sure you’ve been asked this question before. And I bet we all know at least one person who has every possible loyalty cards under the sun. I am always amazed at how many loyalty cards my [...]

As someone who works in sales, I am very much aware of the power of discount pricing strategies. That said, even when I am in the role of the consumer and buying things for myself it is very difficult not to succumb [...]

Today we live in a world where companies are fighting for a share of the customer´s wallet, which is resulting in customers being flooded by offers. I don’t know if you know this, but on average, you are exposed to approximately 5,000 [...]

In my previous article I touched upon the topic of the digital shelf in the online  shop and the importance of having top sellers at the top of shelf. Now, imagine having your top sellers without any reviews – what impression does this give [...]

Nowadays, more and more people recognize the potential of making an additional income from an online business. I think the options to earn extra money through the internet are endless. However, the more people entering into an ecommerce business the more competition [...]

A few months ago I was in one of my favorite cafes. There I was ordering my usual double espresso when a waiter stopped me and asked if I was familiar with their latest offer. The offer entailed 10% off chocolate cake [...]

One of the biggest challenges in the online business doesn’t really differ much from the more traditional bricks and mortar stores. The amount of turnover you generate in a particular category can be determined by the way you merchandize your products within [...]